As Phillips 66 strives to lead the fuel retail landscape with innovative solutions to pressing industry questions, we want your help in taking our next steps toward tomorrow. We are excited to introduce the Innovation Challenge — a challenge encouraging you to submit ideas surrounding anything from fuel delivery, to c-store innovation, emerging energy, consumer marketing, back-office improvements, staffing efforts, communications or any area that impacts your business.  

This program has been designed to give your ideas the opportunity to break ground, as we look to you for vital perspectives and unique solutions to help keep branded site(s) ahead of the competition. With Phillips 66 providing the tools and support to make these innovations a reality, we know that together we can set your business up for continual growth into the future.  

No idea is too big or too small with the Innovation Challenge and there are no boundaries to the imagination. We encourage you to submit any and all ideas, whether they are fully baked and tested at your site(s) or an ingenious midnight thought. 

Submit your ideas by April 15. Three finalists will be featured at the Phillips 66 Power Ahead Conference in Las Vegas, where the top ideas will be voted on by your colleagues. The grand prize winner will receive a truck load of fuel valued at up to $40,000 and second and third place winners will receive a $6,600 fuel credit.