We are excited to share that 76® is the Official Retail Gasoline of the College Football Playoff, placing the brand front and center during one of the most-watched events in college sports. This national designation provides powerful exposure and creates new opportunities to engage consumers on their journey to Miami.
With college football fans traveling more during bowl season and the holidays, this announcement is expected to reinforce brand preference, increase app downloads, and help drive incremental visits to your locations.
GO ROUTE Sweepstakes
To help drive consumers to your locations during the CFP season, 76® is introducing the GO ROUTE Sweepstakes, designed to spark consumer excitement and incentivize fuel purchases.
Promotion details:
From now through January 4, consumers who purchase 8 gallons or more through the Fuel Forward® App at participating 76® stations can enter for a chance to win the ultimate Miami gameday experience for two, including:
- Tickets to the College Football Playoff National Championship in Miami
- Two-night hotel stay
- $250 76® fuel card
- $200 Visa gift card
Featuring Kirk & Peter Herbstreit
To amplify the message, 76® will feature well-known college football commentators Kirk and Peter Herbstreit in promotional content highlighting the brand during the CFP season. Their involvement will help deliver a strong, authentic presence with fans and reinforce the message that 76® is fueling the road to Miami.
What This Means for You
This CFP visibility moment is an exciting opportunity for retailers, offering:
- A compelling consumer promotion that encourages consumers to fuel up at 76®
- Increased brand recognition during a high-audience sports season
- Seasonal marketing support directing fans to participating locations
- Opportunities to build consumer loyalty during peak travel months
We’re excited to offer this enhanced exposure and consumer-driving promotion to support your business during the busiest stretch of the year.
