At Phillips 66, we believe growth starts with connection — and that’s exactly what our new New to Brand campaign is designed to do. With a bold new value proposition — Keep Going and Growing — we’re connecting with potential new site owners who are ready to take their business further by joining one of our iconic fuel brands: Phillips 66^®, Conoco^®, and 76^®. 

Investing in the Future

The New to Brand campaign reflects our commitment to helping site owners and operators build thriving businesses with the strength of a trusted  fuel brand behind them. Through a mix of targeted digital media, personalized email marketing, and dedicated landing pages, we’re meeting prospective owners where they are — and guiding them toward the right brand fit. 

A key part of the campaign is our new custom Site Assessment Tool, an interactive digital feature that helps potential new site owners discover how branding with one of our three brands can best align with their site location, business goals, and consumer base. This tailored approach demonstrates how Phillips 66 continues to evolve to meet the needs of today’s station owners. 

Building Momentum Together 

While the campaign is focused on attracting new sites to our network, it also reinforces our ongoing investment in the entire Phillips 66^®, Conoco^®, and 76^® brand networks. For our existing customers, “Keep Going and Growing” highlights our shared commitment to innovation, expansion, and mutual success. 

From powerful brand recognition and marketing support to trusted fuel reliability and programs, we’re continuously providing the tools our customers need to drive business growth and consumer loyalty. 

Explore What’s Possible 

We’re excited to share how Phillips 66 is empowering business owners to keep going and growing — whether they’re joining our family of brands for the first time or expanding their existing network. 

To see more of how we’re sharing our branded offering with potential new site owners, download our detailed sales brochure here.