Again, Alta Convenience was recognized for its philanthropic involvement in a national charity. They were able to raise more than $36,000 for Wings for Life(R) last year through in-store donations. Alta, who belongs to the parent company CF Altitude, consists of 110 convenience stores spread throughout Colorado, Kansas, Nebraska, Wyoming, and New Mexico. Alta consumers are always willing to support charities while they fill up their tanks and buy snacks at their favorite local convenience store. This time they helped out Wings for Life, a non-profit that raises money for spinal cord research, by purchasing a paper “red wing” with their name on it to be posted around the store. Alta raised over $36,000 with the help of generous donations. Both consumers and employees enjoyed participating in such a great cause and giving back to the community. They even went as far as having themed weeks to spread the message of raising money for Wings for Life.  

The driving forces behind Wings for Life are the two-time motocross world champions Heinz Kinigadner and Dietrich Mateschitz. In 2003, Kinigadner’s son Hannes suffered a tragic accident which left him tetraplegic. Motivated by the horrific injury, Kinigadner and Mateschitz invited leading scientists from around the world to come to Salzburg. It soon became clear that, contrary to previous belief, there is reason to hope that traumatic spinal cord injury can be cured. Ground-breaking discoveries made by Dr. Sam David in 1981 and by Dr. Martin Schwab in the early 90’s showed that injured nerve cells in the spinal cord could in fact regenerate after specific types of treatment. However, as Kinigadner and Mateschitz soon found out, spinal cord injury research was grossly underfunded since paralysis is not as common as other injuries/disease with more financial investment. This realization prompted them to set up the Wings for Life research foundation with the goal of finding cures and improving the quality of life for all people suffering from traumatic spinal injury. Alta Convenience is proud to back Wings for Life and contribute to such important research. Meanwhile, Phillips 66 is proud to work with such incredible customers like Alta Convenience. We appreciate your dedication to your communities, your big hearts and your giving spirit.