When the Dodgers moved from Brooklyn to Los Angeles, the 76® brand was there to help them build their baseball empire in a new stadium. With the iconic 76 balls proudly displayed on one of the most famous baseball scoreboards in the world, this sponsorship is celebrating 60 years of two Los Angeles icons coming together for a relationship woven into both brands’ history and future.
This year we’re once again giving local fans the chance to see their favorite team live by filling up at your site(s) with the Two-for-One Dodger Ticket promotion. Beginning April 14, consumers can fill up with 8 or more gallons through the My 76® App for their chance to redeem two Dodger tickets for the price of one. We are excited for another home-run year of Dodger promotions, with this one being our first pitch of the season with mobile pay.
To streamline the process of redemption for consumers and transactions for your employees, this promotion will be hosted on the mobile pay app, with eligible fill-ups able to request a code through the My 76® App to redeem their tickets online – meaning all you and your employees have to do is boast your Dodgers pride with a routine mobile pay transaction.
76 and the Dodgers have always fueled one another, with this promotion using both brands’ following to drive traffic to your site(s), converting first time Dodger fan fill-ups into lasting brand loyalty for your business. As the Dodger fandom transcends the LA area, you may encounter traveling fans making their first fill-up with 76, so make sure any new employees are mobile pay experts with these training videos and that your site(s) are in tip-top shape for every fan.
This promotion will be advertised through POP materials at your stations, radio, billboards, digital and social media platforms. This is a great time to head to the Marketing Resources Website to grab approved images, logos and promotional graphics and post them to your business’s own social media to rally your community to your site(s).
POP will be delivered to your site(s) next week. Be sure to display signage according to the placement guides included in the POP kit immediately. Questions about POP can be directed to Pointsmith at 888-582-1380 or phillips66emailorder@pointsmith.com.
Curious about how this promotion will work for consumers? Check out the step-by-step consumer guide below and share this with your employees so they can help fans fill up and head to Dodger stadium.
- Fill up with 8 gallons or more of fuel using the My 76 App.
- Return to the home screen and scroll to click on the Dodger Tickets Deal Card.
- Follow on-screen instructions to fill out necessary information. Once that information is submitted, the consumer’s unique code will be shown on screen. Consumers who fill out the information requested will also receive an email with their code.
- Visit Dodgers.com/76 to input the unique code and purchase two-for-one tickets.
- Consumers can get their promo code once a day, as many days as they want through July 14.
