For 26 years, the San Bernardino County Sheriff’s PRCA Rodeo has been more than a celebration of Western tradition—it’s been a platform for connection between local leaders, businesses, and community members. This year, 76® is proud to return as the Replay Sponsor, leveraging this unique event to highlight 76® Renewable Diesel and reinforce long-term brand partnerships across the region.
Sponsorship Assets at Work:
By partnering with the rodeo for the second year, 76® is proud to connect with this engaged audience—building brand loyalty, driving awareness, and reinforcing our commitment to innovation through 76® Renewable Diesel. As Replay Sponsor, 76® gains meaningful exposure across the rodeo grounds and beyond, with brand assets including:
- 76® Renewable Diesel logo on Bucking Chute
- :30 76® Renewable Diesel spot and logo on digital video monitors
- 76® Renewable Diesel logo in Rodeo program, website & poster
- Banner featured in arena on Bucking Chute & announced at every performance
- Banners on arena fence, Rodeo entrance & Rodeo grounds
- 76® Renewable Diesel logo on static billboards throughout San Bernardino County
- Social media presence on Rodeo social channels
- 76® Renewable Diesel on flag ridden on horseback into arena
This multi-channel presence ensures sustained visibility with community members and, while emphasizing 76®’s investment in local partnerships.
In addition to supporting an event, 76®’s sponsorship is fueling connections, sparking conversations, and leaving a lasting impression on a loyal audience.
