Ready to kick off a brand new 76® and Portland Timbers promotion? Beginning April 1 through April 30, consumers can score 2-for-1 tickets when they fill up with 8+ gallons of fuel and head into the c-store for their redeemable voucher.
These big discounts for coveted Timbers seats will bring the fans out in force at your pumps.
With the additional media hype around the Portland Timbers taking to the pitch with some new players this season, fans will be eager to get a seat at Providence Park to see these young stars’ debut on the field, with your site(s) being a hot spot for grabbing tickets. After new and loyal consumers snag tickets with that first fill up, they’ll know that your brand is fueling more than just their auto journeys.
How it works for consumers:
- Fill up with 8+ gallons at the pump.
- Receive a voucher from the station attendant with a unique code.
- Visit www.timbers.com/76tickets to claim 2-for-1 tickets to one of these games.
- May 22 vs. Philadelphia
- June 29 vs. Houston
- August 3 vs. Nashville
- September 10 vs. Minnesota
Because this promotion uses physical vouchers handed out by you and your employees, this is a great opportunity to connect with consumers one-on-one – driving them into your store to continue the 76 experience and showing them how your business rewards them with every fill-up and c-store purchase. These vouchers not only point consumers to redeem their tickets, but include a QR code to download the My 76 App and make every future fill up a rewarding one. As you’re handing out vouchers, make sure your employees are empowered to show consumers how mobile pay works from the first download to every secure purchase with roll-back prices at the pump.
Advertising support for this promotion will include in-stadium signage, digital banners, social media and POP at your site(s). You will be receiving your vouchers and cooler clings prior to April 1, so please install POP immediately according to the placement guide to ensure you capture as many new consumers as possible. To stay up to date on the Timbers’ season and spark conversations with consumers, checkout their news page here.