Nothing goes together like driving through the Pacific Northwest and the perfect playlist. Except maybe Beach views and tacos… or kicking it into four-wheel drive in a sea of sand. No matter your vibe, 76^® expertly curated three expeditions for email subscribers in the ‘Road Trip Pairings’ email, inspiring a sense of adventure fueled by 76 and an affinity for West Coast culture from San Diego to Seattle.  

The interactive email allowed users to toggle between three different West Coast road trips – The Pacific Northwest Park Passage, The Pacific Coast Highway Beach Hopping Route and The SoCal Desert Detour – giving them the perfect pairings for their chosen adventure. The routes directed them to a variety of cities throughout our markets of California, Oregon and Washington, with plenty of opportunities for consumers to fill up at one of your site(s). In addition to a recommended route, each road trip came with a ride, a spot to grab a snack, a 76-curated playlist to set the mood and the notion that no matter which road they choose to take, 76 is On The Driver’s Side^® from when they put it in drive to when they make their last scenic stop.  

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